Sika - Building Trust

Floors with Prada, Chopard and Stella McCartney

DSC_0619_Wood_web1Miami Beach, FL – For the shops in Bal Habour on Miami Beach, ambiance is everything. When Roy Ciserneros’ wood floor contracting company All American Floors was first contracted in the mall 10 years ago shopkeepers took note. The quality of the work was so apparent that shops all across the mall began implementing wood floors. In a business where mistakes stick out like a sore thumb and can affect his reputation, Roy only uses reliable products he gets from Rey Gutierrez, sales representative from Suncrest.  He told us he exclusively uses Sikabond-T35, a wood floor adhesive, and Sika Primer MB, a moisture barrier product, to make his customer’s designs come to life.

All American Floors can get really creative with stains and shapes.


Customers will often submit a sketch or an idea to All American Floors with specifications to match their store’s design. In one instance, Stella McCartney, daughter of Paul McCartney, gave Roy a print of her idea of a perfect floor. Even though the design was complicated, Roy came up with a plan to implement her vision. After cutting and staining each piece of wood to meet Stella McCartney’s specifications, the final floor eventually fit together like a puzzle. Take a look at this Stella McCartney’s floors by clicking here! And as you can see, over eight years later the floor still looks brand new.

The floor in Books & Books uses a white wash to develop a contrast of colors.

Designs can get tricky as shop owners develop more complicated layouts. Chopard Boutique, which sells jewelry and watches, has a light-up display in the store’s center. All American Floors was able to hide the electrical work in the wooden legs of the display. The resulting display is completely functional without compromising on aesthetics. In addition, wood floors designs are constantly changing to satisfy trends and accommodate different satisfactions. By using different types of woods in a chevron pattern using multiple stains, a three dimensional look can be obtained. Currently, wood floors with white planks or a white wash are becoming more popular, such as the one in Books & Books.

Another challenge involves maintaining a consistent look across a floor in both high traffic and low traffic areas. As some designs are more prone to wear, All American Floors offers a maintenance program to manage upkeep. This program mostly involves using a scrubber and re-applying a topcoat of hard wax oil. Roy explained that boards rarely need to be replaced due to the effectiveness of SikaBond T-35. In IWC Schaffhausen the high traffic area was indistinguishable from the low traffic area after four years. The store owner mentioned to us that the floor “has received a lot of compliments.”  We can’t wait to see new remarkable wood floors coming to life thanks to Roy!

Look at that consistency!


Check out some of All American Floor and Sika’s completed projects!


Leave a Reply

Your email address will not be published. Required fields are marked *

All comments will require moderation before being posted, thank you for you patience.

Sika USA’s Instagram

  • Summer vacation time is coming to an end.  As you are traveling back home, you'd be surprised how many #SikaSarnafil roofs you pass by on a daily bases. 
Pictured here is the Cyril E. King Airport in St. Thomas U.S. Virgin Islands which is just one of many airports covered by the leading thermoplastic roof membrane!  #Sikaeveryday #successwithsika #safetravels #roofinglife #constructionworld
  • What a stunning sight on a Monday morning! Not only is the light grey #SikaSarnafil Decor roof protecting US veterans from the Nevada elements but it is also helping cut down energy cost by 50 percent (compared to the previous standing seam metal roof) #SikaEveryDay #Successwithsika #sustainabilitymatters #sustainableroofs
  • Instagram Image
  • The National Museum of the Marine Corps carries on their mission:  to commemorate the past, present, and future of the Corps. 
James Myers Company was called upon to install a new #SikaSarnafil roof on the building expansion that would house new exhibits focusing on Operation Desert Shield and Operation Desert Storm such as the Genesis II, a fully restored M60A1 battle tank, a F/A-18 Hornet jet, expanded educational facilities, and a one of a kind theater. #roofinglife #constructionworld #successwithsika #sikaeverday
  • Sika's products can turn up in unexpected and remote locations.  Any guesses on which country this picture was taken?  #sikaeveryday
  • The @theloftsatrivereast  roof in Chicago, has many different elements on it, including a party deck, elevator penetrations, lots of new duct work, HVAC equipment and a vegetated green roof. “Anything you can think of that can be on a roof is on this roof,” said August Mitchell, vice president of construction for Ghafari Associates of Chicago, the construction manager of this project. #SikaSarnafil #GreenRoof #sikaeveryday #successwithsika #ChicagoRoofing #ChicagoGreenRoof #sustainableroofs
  • How strong is Sika Post Fix?  This chain has been embedded in one bag of Post Fix to secure a bike rack.  This innovative product was the prefect replacement for a bag of concrete - no water or messy mixing needed and it sets much faster. #sikaeveryday #concrete #sucesswithsika
  • Sika admixtures are playing a key role in repairing the Oroville Dam Spillway back to its original design capacity. In February 2017, engineers noticed concrete erosion on the flood control spillway at the Oroville Dam. Rising water levels beyond the dam’s height required use of the emergency spillway for the first time in the dam’s history.  What concrete wasn’t washed away on the lower part of the main part of the spillway is being removed to allow for construction of a replacement.  #Concrete #OrovilleDam #Oroville #SuccesswithSika #SikaEveryDay #Construction
  • Turn your rooftop into a valuable, long-term and highly cost-effective advertising piece like the Bankers Life Fieldhouse, home to the NBA Indiana Pacers and WNBA Indiana Fever. 
Midland Engineering, South Bend, installed this custom logo made from #SikaSarnafil evergreen roof membrane. #Sikaeveryday #successwithsika #roofinglife #roofingworld
  • The Coastal Biology building in Santa Cruz supports research and teaching on coastal conservation, ecology, habitat restoration, climate change impacts and policy. RP Coatings of Hayward, CA, an Elite Sikafloor partner, installed a custom Comfortfloor System in three colors to help complete the stunning facility. In addition to laboratories and offices for faculty and researchers, the building will feature a 125-sear seminar room; a core seawater laboratory; analytical labs and rooms; and meeting spaces and conference rooms. #flooringworld #sikafloor #sikaeveryday #successwithsika
  • The Federal Aviation Administration (FAA) requirements for  aesthetics and a watertight roof for the LAX Air Traffic control tower was met with a #SikaSarnafil Decor roof system. @bestcontractingservices took on the challenge to install this roof while the building was still occupied. #roofinglife #roofingworld #sikaeveryday #successwithsika
  • Happy 1st Day Of August! University of Alabama students are enjoying all the summer activities at the Alpha Alabama Apartments which features a putting green and swimming pool. Meanwhile, below the courtyard, the parking garage roof has had no problems or leaks thanks to Ideal Building Solutions and #SikaSarnafil waterproofing membrane. #SuccessWithSika #sikaeveryday #roofinglife #RoofingWorld

View More Photos on Instagram!