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How Julie Villegas’ Ready Mix Trucks Support Breast Cancer Awareness

Rio Rancho, NM – Two years ago, Julie Villegas had a brilliant idea for her ready mix company to support breast cancer awareness. She saw her Roadrunner Redi-Mix trucks as more than a way to deliver concrete; she saw them as moving billboards. Being the socially conscious person she is, Julie decided to paint a few of her trucks pink with the breast cancer awareness logo. Although it took her drivers some time to get used to driving these trucks, the overwhelming support from the people of Albuquerque warmed them up to it. People regularly call Julie to compliment the pink trucks and to thank her for her support of the cause. Due to the positive reactions, Roadrunner Redi-Mix now has four pink trucks in the fleet.

ready mix

It catches the eye a little more than the average ready mix truck.

Julie opened Roadrunner 10 years ago, but she has been working in the industry since she was 16. She started at her father’s company, Coyote Gravel Products, Inc., which is now run by her brother, Anthony. Even though both companies supply concrete to Albuquerque, their relationship is more cooperative than competitive. Also, both companies are proud partners of Sika and Sika’s Bob Hall.

Sika’s Bob Hall and Jullie Villegas.

Roadrunner provides concrete for all sized projects, ranging from small residential buildings to the UNM Hospital. One of the issues facing ready mix plants in New Mexico is the far travel distances between projects. Julie said that Sikatard 440 has allowed her to transport concrete to these distant locations. Recently, she was able to successfully deliver 3,000 yards of concrete to a transmission tower two and a half hours away.

Jullie’s new “Save the Memories” truck design.

Several of the Roadrunner trucks will compete in the New Mexico Ready Mix Concrete and Aggregates Association Truck Rodeo this year on August 13th. Drivers must complete a written test, a pre-trip vehicle inspection, and a timed driver obstacle course. You’ll be able to find one of Julie’s breast cancer awareness trucks, as well as her new purple Alzheimer’s awareness truck at the event. Julie has plans to paint trucks in support of the Wounded Warrior Project and Multiple Sclerosis. We are excited to see Julie’s continued support of these important issues and Roadrunner’s future success.

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8 Comments

  1. And she is a wonderful, generous, down to earth person on top of that.

    • Eric & Matt

      Agree! We were really lucky to meet her! She’s very inspiring!

  2. Congradulations juley….your dad would be so proud of you. You must take after him..you keep it up…big warm hugs to you and your company. Sandra Mirabal Founder of Poquito De Todo ( Since 1981 the name says it all)

  3. Celina

    This is so wonderful what you are doing Julie! As the mother of a childhood cancer survivor a gold truck for childhood cancer would be amazing to see!! Children only get 4% of funding for cancer research and are left with old and outdated medications suited for adults! Keep up the wonderful trucks.

  4. Bertha Padilla

    Congratulations Julie, I love your story. You and your family are so amazing and have made a difference In New Mexico. May your company and family be blessed for many more years to come.

  5. Ambrosio G Saiz

    AWESOME JULIE JUST AWESOME!!!! Proud to call you Friend!!!

  6. Herbert Zwartkruis

    Eye catching pink trucks! Great idea and courage in a male dominated industry.

    • Eric & Matt

      She’s great!

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